When it comes to creating content that engages, it all comes down to your audience. Understanding the problems, pain points and needs of your target personas will help your business build engaging content that converts.
Creating content takes time, resources, and a strategic approach. Did you know that 81% of marketers view content as a core business strategy? (CMI)
Competing online takes a strategic content strategy approach across all marketing channels.
Build Engaging Content for Your Website
Your website serves as the “nucleus” for your business. Every marketing channel drives back to your website and ensuring that your content not only engages your visitors but pulls them through the site to convert is the difference between you and your competition.
What Does Engaging Website Content Look Like?
There are several types of website content that not only engage your visitors but can convert them into paying customers. We have included some of our favorites:
- FAQs – 9 times out of 10 you are answering different questions for your clients and potential customers. Take those questions, write out the answers and put together an FAQ page on your website. Building the FAQ dynamically also engages your visitor to continue through each FAQ.
- Downloadable Content – Looking for ways to offer value to your website visitors. Creating e-books, case studies, check lists and more is a great way to engage potential clients on your website. Not only are you establishing trust within your industry, but you can utilize these content types for lead generation campaigns.
- Webinars & Podcasts – Have something to say? Create webinars or podcasts that your website visitors can enjoy at their own time. This type of content is engaging but also great for use across other marketing channels as well.
- Blogs – The blog on your website is an integral part of your content strategy. The blog drives SEO efforts, email marketing efforts, content marketing efforts and so much more. Creating consistent blog content on your site should be a priority in 2023.
Create Consistent & Engaging Content for Social Media
Did you know that video was the primary form of content being created in 2022, followed by blogs and images? (Hubspot)
Rightly so, as we saw the surge in short-form video content on TikTok, Instagram, Facebook and YouTube over the last 12 months. Video is one of the most engaging forms of content you can create for your business. These can be promoted on many different channels to build a cohesive online presence.
We know video is important on social media marketing, but what other types of content are engaging? It always comes down to what your audience is craving, and this will change based on every business. However, we have listed some of our favorites below:
- Slider / Carousel Content – We live in the age of “swiping” and carousel content on social media is extremely engaging. Offering valuable content within each graphic can help you stand out on social media.
- Polls – Including polls and questions on social media will not only engage your audience but help you gather market research from your followers. Utilizing polls in stories and/or feed posts is a great way to get your audience to take action.
- Relatable Content – Anyone else have a best friend that they send the funny videos and posts to everyday? Surely it can’t just be us! Creating content that your audience can relate to is an undeniable way to engage your audience on social media.
Build A Cohesive Content Strategy
If you feel like you are running in a circle with your content marketing, we understand. Content marketing takes an enormous amount of time, energy and resources. We have outlined some tips below for executing engaging content for your customers.
Tips for Creating Engaging Content for your Customers
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Create a content plan
Put pen to paper and draft a content marketing plan for your business. Always start with your business goals and objectives and then begin creating strategies that will bring you closer to achieving your goals and objectives. Don’t skip this step, it is essential to being successful online.
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Build a List of Content Ideas
Research and put together a list of content ideas. This can range from short videos to imagery to blogs to email and more.
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Create Quarterly Content Calendars
Creating content by each quarter allows you to easily digest the year and put together cohesive ideas and strategies for your content approach.
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Analyze & Pivot
Marketing is constantly changing, and your audience is too! Be sure to measure your efforts and pivot your strategy as needed.
About Backstage Digital
Backstage Digital is a full service digital marketing agency based in The Woodlands, TX. Clients work with them to drive results online through a multi-channel marketing approach. If you are looking for a digital marketing partner for your content marketing needs, please contact us here to get started.
