This is a common issue with many businesses. They worry that they made a bad investment – but that usually isn’t the case. Having a website is the first step, but getting it to rank is just as important as designing the website. 

Search Engine Optimization, or SEO, is the process of giving search engines, like Google, signals that your business is a trusted organization in your industry. Search engines look at link signals, local citations like Google Local, updated content, social media, and so much more when they rank websites for particular keywords.

SEO takes time and a strategic approach to target those important keywords for your business.

Searching for a keyword or a phrase seems so easy as a user, but showing Google that you are the best resource for the searcher takes some effort. 

Building trust through backlinks and custom content is essential for ranking on your service or product keywords. When it comes to getting on that first page, you have to compete and bring your A game.

This is typically standard. Most web designers will do the on-page setup for your website. This is making sure you have a technically sound site, inter-linking between the pages and have keyword phrases targeted throughout the content and on the meta title / descriptions. 

However, when it comes to SEO, off-page efforts are building links TO YOUR SITE, driving local citations to build a consistent image across search engines and creating content for your audience. It’s a marathon, but these off-page signals are what get you to the first page of Google.