Social media is a vital part of any business’s marketing strategy. The way that people interact with businesses and make their purchasing decisions has changed drastically with the evolution of social media.
Reviews and mentions have become the new word-of-mouth, a growing percentage of consumers are finding local businesses because of content they see on apps like TikTok and Instagram, and most phone users are spending, on average, 2.5 hours on social media per day!
And in the end, 77% of consumers will choose a brand over a competitor based on having a positive experience with that brand on social media.
The question is no longer if you are using social media marketing as a marketing channel, but how effectively you are using it. Are you making valuable content and getting it in front of the right audience in order to increase brand awareness, generate leads, and ultimately maximize your return on investment (ROI)?
- Define your Goals
The first step in establishing an effective social media strategy is clearly defining your goals and objectives. This is the time to decide whether your approach will prioritize building brand awareness, generating leads, or driving sales. This will help you to draft a strategy that aligns with these objectives.
- Identify your Target Audience
An ideal strategy combines clear objectives with a target audience in mind. Identifying your ideal customers and finding their interests, needs, and pain points can help you find ways to attract and appeal to them. Your content should resonate with them and appear on the social media platforms where they are most active.
- Develop your Strategy
Content is king. Developing a content strategy that aligns with your goals and is geared toward your target audience is the foundation of maximizing your ROI. This means creating unique content that is educational, entertaining and valuable to your audience in a variety of formats across the social media platforms where they are most active.
- Analyze and Pivot
Social media is evolving rapidly and algorithms are constantly adjusted to prioritize different content formats. You should be monitoring and analyzing your social media presence on a monthly basis. Paying attention to engagement, reach, and conversions cumulatively and on individual posts will help you adjust your strategy accordingly to maximize your return on investment.
Outsourcing your Social Media Marketing Efforts
While on paper this all boils down to 4 simple steps, social media marketing is far from simple. It is not a job easily performed by one person, least of all an individual who is also trying to run a business. Outsourcing your efforts to us means having a team of 4 individuals tackling your social media presence with a custom-tailored strategy at the core of our approach.
The Backstage team has a proven history of generating real results for businesses like yours through a variety of digital marketing channels, including social media marketing. We prioritize clear, effective strategies aligned with your unique goals in order to maximize your return on investment. We are a full-service digital marketing agency based in The Woodlands, TX. Our expert team is ready to help your efforts convert! Contact our team here to get started.
