7 Ways to Ignite Your Business with Digital Marketing
Digital marketing can sometimes feel overwhelming because there can be so many moving parts for your business. We are here to help! Below we have outlined 7 ways to use digital marketing to ignite your business.
1. Engage on Social Media Platforms as Your Business
Did you know that many forget about this important aspect of social media marketing? So many times, a business jumps on their Instagram page to make a post and then closes the platform until it is time for the next post.
Take a few minutes before you post your content to interact with individuals in your feed, find new prospects through searching hashtags and responding to any comments or DMs on your profile.
Not only will this help humanize your brand, Instagram loves it when you hang out on their platform vs. just hopping on to post and hopping off.
Pro Tip Sort your Instagram following to those you’ve least interacted with and make an effort to build a relationship through social media with those individuals!
2. Launch an Email List Building Strategy
Does building an email list seem overwhelming? It doesn’t have to be! Start small and continue to provide value to your audience, while creating actionable ways to build your email marketing list. Below are some ways to increase your subscribers:
- Include options on your website to subscribe
- Create social media posts to promote your emails, exclusive email content helps increase subscriptions
- Launch a promotion or a giveaway for those who signup for your email
- Attend tradeshow events to grow your audience
- Launch Social Media Advertising Campaigns that build your email list
Pro Tip Building your email list should be a top priority for your business. It is essential to have subscribers who want your content and are interested in what you are saying. Things can change quickly on digital channels that you do not control.
3. Keep Fresh Content on Your Website
Built your website years ago and have just let it sit since then? Guess what, that is not helping your business much at all. Having a monthly website strategy can help you play into search engine algorithms while also keeping your audience up to date on new services, staff changes and more!
Pro Tip Not sure what content to add to your website? Consider launching a blog and strive to create one blog post a month!
4. Plan, Plan, Plan
We like to call this “putting pen to paper” and that is exactly what you should do. Take some time to brainstorm ways that you can leverage digital marketing channels that align with your business goals. Your plan should always start with goals, then outline exactly what steps you will take to meet those goals.
Pro Tip If planning an entire year’s digital marketing efforts feels overwhelming, start with a quarterly plan, and begin executing.
5. Create a Marketing Funnel
Want to supercharge your business? Create a marketing funnel that continuously brings new prospects into your business. A funnel does the heavy lifting with automatic emails or SMS messages from those who opt-in to your offer.
Pro Tip Be sure to market your funnel across several different channels like Google Adwords, Social media ads and on your website!
6. Generate Lead Magnets
A lead magnet is something that you create and giveaway for free in exchange for contact information. This could be an e-book, checklist, webinar, etc. This type of lead magnet is great for building out your pipeline as well as increasing your email subscribers.
Pro Tip Keep your lead magnet hyper-targeted to your ideal audience for higher conversion rates of the right prospect.
7. Think Long-Term and Short-Term Marketing
Certain digital marketing channels (like Google Adwords and Facebook Advertising) are short term and your ROI typically happens quicker. Long-term digital marketing channels include SEO (Search Engine Optimization) and organic social media content.
Most short term channels include monetary investment, but the payoff is quicker for your business. These will definitely generate short-term successes but are just as important as your long-term strategies that help your business continue to grow. The ROI for long-term marketing channels is a bit longer, but the wait and effort are worth it!
Pro Tip Invest time and resources into a multi-channel marketing approach to build a lasting business.
Digital marketing can ignite your business but only if a strategic approach is taken. If you are looking for ways to take your business to the next level, let our team help!
About Backstage Digital
Backstage Digital is a digital marketing agency serving small and medium sized businesses across the US. We specialize in SEO, PPC, Social media marketing, social media advertising and data analytics. We serve as the marketing arm for our clients and build strategies that meet business goals. Contact us to learn more.
- 832-948-5930
- info@backstagedigitalagency.com
-
8000 Research Forest Drive
Suite 115-341
The Woodlands, TX 77382