In our industry, we run into many different business owners and experts across several different industries. Because of this, we see some industries jump on digital marketing for their business FAST, while others, not so much.
The oil and gas industry has for decades implemented a “press the flesh” approach, in most cases. Think of this as traditional networking, tradeshows, in-person sales presentations, etc.
However, this industry is missing out on a huge opportunity online. As the workforce management shifts and we see a rise in Gen X and Millennials making the purchasing decisions, we need to stay in tune to where we can best find these individuals.
We’ve laid the framework for 4 digital marketing strategies that work well in the oil and gas industry.
LinkedIn Advertising
If you are in this industry and have not tapped into LinkedIn advertising, you are missing out. We are not talking about cold LinkedIn messages (because no one wants to get those). Instead, we are talking about strategically planned campaigns targeted to the specific corporations, job titles, and locations of your ideal consumer.
While most shy away from LinkedIn ads because they are a bit more expensive when a lead is generated, consider this…
Marketers see up to a 2x conversion rate on LinkedIn. Source
LinkedIn is positioned as a professional social media network, so individuals are there to DO BUSINESS.
SEO – Search Engine Optimization
Organic users who visit your website will always be the “big kahuna” of digital marketing leads. Investing the time, energy, resources, and budget in an ongoing SEO campaign is a game changer. We often hear industry executives say, “We don’t pop up in search results for our product or service.” SEO is not a quick fix; it is a long-term strategy that is integral to running a business in 2024.
Better yet, if your oil and gas marketing strategy includes sponsorships at tradeshows, there are many ways to tie these channels together to see incredible SEO results.
Google Ads
Getting in front of your ideal customers with Google Ads is a cost-effective way to beat the competition in Google Search. Running campaigns on Google Search is affordable and allows you the ability to target based on different keywords and phrases.
In our experience, we see many oil and gas marketing teams playing in this arena but don’t know exactly how to generate leads. That’s where we come in. We craft Google AdWords campaigns that convert.
See how our team consistently delivers 50+ leads/monthly for an oil and gas client
Social Media Marketing
While many in the industry keep social media efforts on the back burner, we encourage you to approach social media a little differently. In the oil and gas industry, there are risks associated with your projects that are not there for many other industries.
Approaching social media as a risk mitigation channel instead of a sales channel creates an entirely different strategy for oil and gas businesses on social media. Creating an audience that has opted into your content, engaged with your brand, and followed your corporation is a fantastic way to communicate various aspects of your brand when needed.
This is huge, not only in oil and gas but in any industrial line of work. Taking the time to build an audience for direct communication is necessary.
Ready to talk? Contact us today to schedule a discovery call.
About Backstage Digital – Oil & Gas Marketing Agency
If you are looking for a partner who can strategically craft digital marketing campaigns that convert, reach out to our team here. Backstage Digital is a full-service digital marketing agency based in The Woodlands, TX that helps oil and gas corporations generate actual results online.
